Thursday, January 29, 2009

SEO : Blogging Importance

Blogging provides you all that require to grow your business or sales.

* Free one way links.
* Improve Keyword position in search engines.
* Increase website popularity
* Click through traffic

Blogging can get you a lot of serious attention, both from the search engines and from potential customers. Blagging isn't for everyone though. It takes commitment and inspiration to be able to write about something every day over a long period of time. If you dont think you can do it, think about teaming up with another couple of writers with similar or complimentary businesses. You can both benefit from the juicy traffic an active blog can generate.

Tuesday, January 27, 2009

Deep Linking Strategies in SEP

Deep Linking Strategies in SEP ( Saerch Engine Positioning)

what is Deep Link ? : Number of Clicks far from Home page. For eq, the webpage http://www.online-promotion-services.com/w/seo.htm of site http://www.online-promotion-services.com/ is 3 clicks away, so its

Deep linking = 3

Deep linking is as important a consideration as back linking! It does not matter which page visitors use to enter our websites. If they like what they read on our internal pages, they are more likely to view other pages on our websites. If they view other pages on our website, they are likely to find our homepage, and we will get a chance to tell them why they should buy our products or services.

Deep links to our website help to ensure that the search engines will have good cause to show our internal webpages as well as our homepage. For every page in our website that gets great SERP, our chances of getting a sale are increased significantly.

We have 15 pages on our website, eight of which provide real content to our prospective clients. All eight of these pages have a significant number of back links pointing to them. 48% of our visitors land on our home page. 37% of our visitors land on our internal pages. As a result, 85% of our traffic lands on our website as a result of our back links, either directly or through our natural search placement in the search engínes. The remaining 15% arrive on our website through bookmarks, personal referrals, and paid listings.
www.sitepronews.com

Thursday, January 22, 2009

Tips on How to Check the Progress of Your Link Building Campaign

There are many tools that can be used to check the progress of a link building campaign. The most popular ones used by webmasters and SEO experts across the world are Google and Yahoo. Along with these two, there are other web sites also that provide tools to check the number of back links that a particular site has got. The process of checking this is quite simple. However, much as simple it is, yet many people do not use these tools properly or to the full potential of the tools.

A common mistake that people usually make is that they use only Google and Yahoo tools to check the progress of their back links. They go to Google or Yahoo! and type in “link:YourURLhere”. But by doing this, they don’t see all the results in either of the domains and remain under a false impression. The best way to check the progress of your link building campaigns is by not restricting to only Google and Yahoo! but also use other websites for checking back-links. However care must be taken that you use Google’s Webmaster Tools as well as Yahoo’s SiteExplorer tools as two of the different sites you use to check the performance of your link building campaign.

Link Building Calculator

Check Your website Status by following phrase in Google Toolbar

cache:webpage Url -> check your webpage cache status (it should be on latest date)
link:webpage Url -> Check Number of Backword Links of your webpage
site:Website Url-> Indexed pages of your website (how many pages are in google database)
http://siteexplorer.search.yahoo.com/ -> Study website In bound links ( check all links of website)

Link Building Types

One way Link Building
Reciprocal Link Building
Threee way link Building

Monday, January 12, 2009

Internet Marketing Tactics

Some Internet Marketing Tactics to grow your Business in difficult time: (refernce from the Google mail-out)

1. Focus your ads on low prices and savíngs.
2. Use Value-related keywords.
3. Ensure your ad groups are targeted and relevant.
4. Don't waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.

I especially like the idea of focusing your marketing on low prices and savíngs mainly because people want bargains in tight economic times. I also like the fact that you must make it easy for your customers to buy... something as simple as putting your "order/buy link" above the fold can improve your conversions.

Also, targeting value-related keywords, is a very effective marketing tactic. Relating your keywords to "discounts, bargains, cheap, inexpensive, lowest prices..." will help improve your sales. So too, is catering to phrases that suggest the searcher is in a buying mind-set: gifts, presents, gift ideas, wedding gifts... shoppers searching those words are ready to buy.

Plus, focusing your time and money on your high-performers is solid advice. Sometimes succeeding online is simply finding a market niche that works/performs - then running with it. Once you have found the keywords and products that perform well with your site or sites - focus the majority of your time and energy developing those niche markets.