Database Marketing

Database (DBM for short) is a collection of records or entities.

DBM is an interactive approach to marketing communication, which uses addressable communications media (mail, email, telephone, fax, etc.) to reach your target audience, stimulate demand, staying close by recording and keeping an electronic database memory of customer, prospect and all communication and commercial contacts, to help improve all future contacts.

The characteristics of fully fledged database marketing are ....

1. Each customer and prospect is identified as a record on the marketing database; markets and market segments are groups of individual customers.

2. Each customer and prospect record contains not only identification and access information but also a range of marketing information. It also includes information about past transactions and about campaign communications.

3. This information is accessible before, during and after the process of each interaction with the customer/prospect, to enable "you" to decide how to respond to the customer/prospect's needs.

4. The database is used to record customer/prospects responses to campaigns.

5. The information is available to marketing policy makers to enable them to decide such things as which target markets/segments are appropriate for each product/service etc.

6. Selling many products to each customer, the database is used to ensure that the approach to the customer is co-ordinated; and a consistent approach developed.

7. The database eventually replaces market research. Marketing campaigns are devised such that the response of customers to the campaign provides information, which the company is looking for.

Affiliate Marketing

Affiliate Marketing is a popular form of marketing for any merchant or business interested in increasing sales or leads. Affiliate Marketing is many times referred as “Pay for Performance” Marketing. Commission Junction, ShareASale, ClixGalore are three major Affiliate Marketing Networks.

Commission Junction - High Budget Network
ShareASale - Medium Budget Network
ClixGalore - Low Budget Network

Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

Amazon.com (Amazon) launched its associate program in July 1996. Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page.

Currently the most active sectors for affiliate marketing are the adult, gambling, and retail sectors.[8] The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[8] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[8] Of course, this is constantly subject to change.

Angara.com - AboutUs Wiki Page

Link

Do you love colors as much as I do? Its colored gemstone jewelry all the way then for us both to go with the myriad colors in the wardrobe. The other day I lent my sapphire and diamond hoops to a friend. She was wearing this lovely blue full sleeve top that was doing wonders to her body, but somehow I felt there was something amiss. The simplicity of the outfit could jolly well do with a facelift or should I say a jewelry lift. The sapphire hoops with diamond accents did just that. Adding a touch of chic glamour they looked wonderfully appropriate. This sure got me thinking, I have a good mind to get different colored gemstones to go with all my clothes. What say?