Thursday, January 22, 2009

Tips on How to Check the Progress of Your Link Building Campaign

There are many tools that can be used to check the progress of a link building campaign. The most popular ones used by webmasters and SEO experts across the world are Google and Yahoo. Along with these two, there are other web sites also that provide tools to check the number of back links that a particular site has got. The process of checking this is quite simple. However, much as simple it is, yet many people do not use these tools properly or to the full potential of the tools.

A common mistake that people usually make is that they use only Google and Yahoo tools to check the progress of their back links. They go to Google or Yahoo! and type in “link:YourURLhere”. But by doing this, they don’t see all the results in either of the domains and remain under a false impression. The best way to check the progress of your link building campaigns is by not restricting to only Google and Yahoo! but also use other websites for checking back-links. However care must be taken that you use Google’s Webmaster Tools as well as Yahoo’s SiteExplorer tools as two of the different sites you use to check the performance of your link building campaign.

Link Building Calculator

Check Your website Status by following phrase in Google Toolbar

cache:webpage Url -> check your webpage cache status (it should be on latest date)
link:webpage Url -> Check Number of Backword Links of your webpage
site:Website Url-> Indexed pages of your website (how many pages are in google database)
http://siteexplorer.search.yahoo.com/ -> Study website In bound links ( check all links of website)

Link Building Types

One way Link Building
Reciprocal Link Building
Threee way link Building

Monday, January 12, 2009

Internet Marketing Tactics

Some Internet Marketing Tactics to grow your Business in difficult time: (refernce from the Google mail-out)

1. Focus your ads on low prices and savíngs.
2. Use Value-related keywords.
3. Ensure your ad groups are targeted and relevant.
4. Don't waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.

I especially like the idea of focusing your marketing on low prices and savíngs mainly because people want bargains in tight economic times. I also like the fact that you must make it easy for your customers to buy... something as simple as putting your "order/buy link" above the fold can improve your conversions.

Also, targeting value-related keywords, is a very effective marketing tactic. Relating your keywords to "discounts, bargains, cheap, inexpensive, lowest prices..." will help improve your sales. So too, is catering to phrases that suggest the searcher is in a buying mind-set: gifts, presents, gift ideas, wedding gifts... shoppers searching those words are ready to buy.

Plus, focusing your time and money on your high-performers is solid advice. Sometimes succeeding online is simply finding a market niche that works/performs - then running with it. Once you have found the keywords and products that perform well with your site or sites - focus the majority of your time and energy developing those niche markets.

Wednesday, November 26, 2008

Database Marketing

Database (DBM for short) is a collection of records or entities.

DBM is an interactive approach to marketing communication, which uses addressable communications media (mail, email, telephone, fax, etc.) to reach your target audience, stimulate demand, staying close by recording and keeping an electronic database memory of customer, prospect and all communication and commercial contacts, to help improve all future contacts.

The characteristics of fully fledged database marketing are ....

1. Each customer and prospect is identified as a record on the marketing database; markets and market segments are groups of individual customers.

2. Each customer and prospect record contains not only identification and access information but also a range of marketing information. It also includes information about past transactions and about campaign communications.

3. This information is accessible before, during and after the process of each interaction with the customer/prospect, to enable "you" to decide how to respond to the customer/prospect's needs.

4. The database is used to record customer/prospects responses to campaigns.

5. The information is available to marketing policy makers to enable them to decide such things as which target markets/segments are appropriate for each product/service etc.

6. Selling many products to each customer, the database is used to ensure that the approach to the customer is co-ordinated; and a consistent approach developed.

7. The database eventually replaces market research. Marketing campaigns are devised such that the response of customers to the campaign provides information, which the company is looking for.

Monday, November 17, 2008

Affiliate Marketing

Affiliate Marketing is a popular form of marketing for any merchant or business interested in increasing sales or leads. Affiliate Marketing is many times referred as “Pay for Performance” Marketing. Commission Junction, ShareASale, ClixGalore are three major Affiliate Marketing Networks.

Commission Junction - High Budget Network
ShareASale - Medium Budget Network
ClixGalore - Low Budget Network

Affiliate marketing is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts.

Amazon.com (Amazon) launched its associate program in July 1996. Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page.

Currently the most active sectors for affiliate marketing are the adult, gambling, and retail sectors.[8] The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[8] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[8] Of course, this is constantly subject to change.

Tuesday, November 11, 2008

Angara.com - AboutUs Wiki Page

Link

Do you love colors as much as I do? Its colored gemstone jewelry all the way then for us both to go with the myriad colors in the wardrobe. The other day I lent my sapphire and diamond hoops to a friend. She was wearing this lovely blue full sleeve top that was doing wonders to her body, but somehow I felt there was something amiss. The simplicity of the outfit could jolly well do with a facelift or should I say a jewelry lift. The sapphire hoops with diamond accents did just that. Adding a touch of chic glamour they looked wonderfully appropriate. This sure got me thinking, I have a good mind to get different colored gemstones to go with all my clothes. What say?

Friday, October 17, 2008

Blog Popularity Guidance

Keep following points in your mind to getting popularity for blogs :

1. Write Unique Content based on your Blog Theme, and Write Often

2. Submit Your Blog to Search Engines and popular Directories like Technorati.com.Bloglines.com.

3. Update Your Blogroll Regularly

4. Syndicate Your Blog's Content with an RSS Feed

5. Use Links and Trackbacks (Related links)

6. Tag Your Posts (According to your Post Title)

7. Submit Your Posts to Social Bookmarking Sites

8. Remember Search Engine Optimization

9. Don't Forget Images ( Use 'Alt' Tag )

10. Ping Your Blog.