Key Features of Blogs
- All blog websites are located on Unique C class IPS.
- Blog Reviews are Guaranteed to bring Valuable Traffic to Your Website. They will also provide Valuable Link Building.
- Multiple back links from blogs with at least a page rank 2, static, one-way back links to your website. You don’t have to worry about linking back to any other websites; this is not a reciprocal link building service.
- Deep linking – this means that all the pages in your blog will be fully optimized rather than just the home page. This will drastically increase the visibility of your website, and increase the amount of pages that bring traffic from the SERPS.
- All blog entries provide great SEO value, and are ideally suited for ‘relevant’ link building.
Thursday, July 31, 2008
Friday, July 18, 2008
Social Bookmarking
Social book marking is a process of save, and manage of web pages on the Internet with the help of metadata (by keyword phrases).
Users can save the web page url privately on their personal internet access computer so its easy to remember or share when ever he wants. User can share with specified people, groups, and inside certain networks, or another combination of public and private domains. The allowed people can view these bookmarks web page by category or tags, or via a search engine.
As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other .
Users can save the web page url privately on their personal internet access computer so its easy to remember or share when ever he wants. User can share with specified people, groups, and inside certain networks, or another combination of public and private domains. The allowed people can view these bookmarks web page by category or tags, or via a search engine.
As these services have matured and grown more popular, they have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, emailing of bookmarks, web annotation, and groups or other .
Thursday, July 10, 2008
AdSense as a Business
In a traditional business model there are usually two distinct parties - the company and company’s customers. The customer ‘pays’ the company for products or services the customer is unable, or unwilling, to undertake it’s self. In order for the company to offer it’s products or services they must draw on, and process, ‘raw’ materials.
If you’re running AdSense (or any other pay per click programme) as a business model, then who are your customers? What are your raw materials, and where do they come from?
These are very important questions and the answers may surprise some of you.
If you’re using AdSense then your customer is Google - Google are paying you to advertise on their behalf.
Your ‘raw’ materials include your domain name, your web-hosting package and your web site, but this is only your first step. And it is a step, for without your site you cannot get the more important material - site visitors.
Now you can start showing your site visitors your web site, and this is your product. Yes, your product is a web site which has visitors - and you sell this product to your customer (the pay per click agency - Google, Yahoo, etc.). Your customer then compensates you based on your performance.
With this model in mind it’s obvious that to increase your revenue you need to increase your performance - this is no different from any other business model. Product research, product improvement and improved selling techniques are all needed.
So, how can you improve your product? More visitors to your site is step, but it’s not necessarily the next one, you actually need more ‘targeted’ visitors - this will improve your click-through rate. Even better than targeted visitors are site visitors who are ready to buy the product being advertised. This is because the company selling the product that is being advertised on your site doesn’t just want a visitor themselves, they want a sale and their pay per click advertising price will be based on their own web site conversion rate. If you send web traffic to a site, and these visitors don’t buy, then the price being paid by the advertiser will fall. This directly affects you.
Improved selling techniques - why should the AdSense scheme pay you more than someone else, on a per click basis? Simple, either the sale of product advertised on your site is worth more to the seller than it is to someone else, or the visitor who clicks on the advert is valued.
This gives you two lines of research for your AdSense Site:
1 - highly valued products
2 - highly valued visitors
You can then build your site in a number of ways; you can target highly priced products (mortgages, life insurance, real estate, cars, holidays, etc.) or you can target highly valued customers. What is a highly valued customer? These are likely to be people who are going to be repeat buyers or buying subscription services. An example of a repeat buyer is someone who buys their printer cartridges from the same supplier each time they need a replacement or use the same car insurance company each year. A subscription service may include mobile phone and other service contracts.
Can a site target highly valued customers and highly valued products? Yes. How? This is where the research comes in. A site could target ‘mortgages’ - we think there are lot of people who are interested in mortgages, and there are certainly a lot of people building advertising sites to try to catch those who are interested. The term ‘mortgages’ is highly competitive and unlikely to yield a final sale - you won’t get traffic for the term and you won’t get much compensation for the click.
‘Mortgages’ is therefore a bad example, but what about the phrase ‘first time buyer mortgage UK’? Here the phrase targets three types of visitors - first time buyers, buyers in the UK, and more importantly the common subset of the phrase it’s self. This is a highly valued product which will have highly targeted visitors; who are likely to be highly valued customers if the sale goes through.
This is known as keyword research and if you plan to run an AdSense / pay per click site then you will need to know how to do it right. The example above is sometimes referred to as ‘low hanging fruit’ - terms that are profitable, targeted with lots of traffic and have minimal competition.
So to run AdSense as a successful business model you will need to understand what your product is. You will need to understand and know who your customer is. You need a better product than your competition, and know why it’s better.
If you’re running AdSense (or any other pay per click programme) as a business model, then who are your customers? What are your raw materials, and where do they come from?
These are very important questions and the answers may surprise some of you.
If you’re using AdSense then your customer is Google - Google are paying you to advertise on their behalf.
Your ‘raw’ materials include your domain name, your web-hosting package and your web site, but this is only your first step. And it is a step, for without your site you cannot get the more important material - site visitors.
Now you can start showing your site visitors your web site, and this is your product. Yes, your product is a web site which has visitors - and you sell this product to your customer (the pay per click agency - Google, Yahoo, etc.). Your customer then compensates you based on your performance.
With this model in mind it’s obvious that to increase your revenue you need to increase your performance - this is no different from any other business model. Product research, product improvement and improved selling techniques are all needed.
So, how can you improve your product? More visitors to your site is step, but it’s not necessarily the next one, you actually need more ‘targeted’ visitors - this will improve your click-through rate. Even better than targeted visitors are site visitors who are ready to buy the product being advertised. This is because the company selling the product that is being advertised on your site doesn’t just want a visitor themselves, they want a sale and their pay per click advertising price will be based on their own web site conversion rate. If you send web traffic to a site, and these visitors don’t buy, then the price being paid by the advertiser will fall. This directly affects you.
Improved selling techniques - why should the AdSense scheme pay you more than someone else, on a per click basis? Simple, either the sale of product advertised on your site is worth more to the seller than it is to someone else, or the visitor who clicks on the advert is valued.
This gives you two lines of research for your AdSense Site:
1 - highly valued products
2 - highly valued visitors
You can then build your site in a number of ways; you can target highly priced products (mortgages, life insurance, real estate, cars, holidays, etc.) or you can target highly valued customers. What is a highly valued customer? These are likely to be people who are going to be repeat buyers or buying subscription services. An example of a repeat buyer is someone who buys their printer cartridges from the same supplier each time they need a replacement or use the same car insurance company each year. A subscription service may include mobile phone and other service contracts.
Can a site target highly valued customers and highly valued products? Yes. How? This is where the research comes in. A site could target ‘mortgages’ - we think there are lot of people who are interested in mortgages, and there are certainly a lot of people building advertising sites to try to catch those who are interested. The term ‘mortgages’ is highly competitive and unlikely to yield a final sale - you won’t get traffic for the term and you won’t get much compensation for the click.
‘Mortgages’ is therefore a bad example, but what about the phrase ‘first time buyer mortgage UK’? Here the phrase targets three types of visitors - first time buyers, buyers in the UK, and more importantly the common subset of the phrase it’s self. This is a highly valued product which will have highly targeted visitors; who are likely to be highly valued customers if the sale goes through.
This is known as keyword research and if you plan to run an AdSense / pay per click site then you will need to know how to do it right. The example above is sometimes referred to as ‘low hanging fruit’ - terms that are profitable, targeted with lots of traffic and have minimal competition.
So to run AdSense as a successful business model you will need to understand what your product is. You will need to understand and know who your customer is. You need a better product than your competition, and know why it’s better.
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