Internet Marketing Tactics

Some Internet Marketing Tactics to grow your Business in difficult time: (refernce from the Google mail-out)

1. Focus your ads on low prices and savíngs.
2. Use Value-related keywords.
3. Ensure your ad groups are targeted and relevant.
4. Don't waste money on irrelevant clicks.
5. Make it easy for customers to buy.
6. Focus your money on your high-performers.

I especially like the idea of focusing your marketing on low prices and savíngs mainly because people want bargains in tight economic times. I also like the fact that you must make it easy for your customers to buy... something as simple as putting your "order/buy link" above the fold can improve your conversions.

Also, targeting value-related keywords, is a very effective marketing tactic. Relating your keywords to "discounts, bargains, cheap, inexpensive, lowest prices..." will help improve your sales. So too, is catering to phrases that suggest the searcher is in a buying mind-set: gifts, presents, gift ideas, wedding gifts... shoppers searching those words are ready to buy.

Plus, focusing your time and money on your high-performers is solid advice. Sometimes succeeding online is simply finding a market niche that works/performs - then running with it. Once you have found the keywords and products that perform well with your site or sites - focus the majority of your time and energy developing those niche markets.